The pictograph is a traditional Shuswap art form, shared by many indigenous cultures across North America and the ancient world. Red ochre was painted on carefully chosen rocks or places of significance to create stylized representations of the natural world or aspects of humanity and spirituality. The logo of the Tulo Centre of Indigenous Economics features an eagle flying in the sky, represented in pictograph style. The eagle is traditionally acknowledged as one that has a high enough vantage point to see future potential and opportunities, leading others on the path of strength and wisdom. Tulo, grounded in history, strives to be an institution that offers education opportunities, imparting experience, creating capacity and leading the way to rebuild the First Nation market economy.